In order to properly see text on the computer screen, it is really best to use contrasting colors. This is why black and white are typically used. However there has been a recent emergence of gray text on background screens on both personal and professional websites.
This odd switch does not seem to make much sense. One would think that gray text is too difficult to read, especially when competing with intricate background screens. Things are not always so simple when it comes to text contrast and background screens. While black on white is the prime choice for paper it may not be the best choice for the computer screen, either. Black text on a white background screen is more readable than gray text on a white backdrop. If this is the case, then why are so many companies and individuals opting to use the gray colors?
There is a valid reason for choosing the unusual color for text. Even though black text on light background screens is more readable, gray text looks better on the computer screen. It also looks coherent with the different background screen because it blends with the overall design.
This is where you need to make a decision. Should you choose the trendy color text to make the entire webpage look coherent and generally nice when doing this leads to the possibility that people who visit your site may not be able to read the text very well? From a designer’s point of view the answer is “yes.” However a writer who is concerned with content would not agree at all.
The other thing to consider is the purpose of your site. Are you conveying a message or are you selling a product? The purpose of the site has a very important impact on whether or not you should use contrast with the text on your background screens or whether you should go for an overall cohesive looking design that integrates the text into the overall layout.
It is a good sign if you having trouble choosing. This means that you want to create a website that is as appealing to the eye as it is informative to the mind. There is a way to accomplish both. Some savvy web designers are creating gray background screens that break down the harsh contrast. This allows you to incorporate black text into your content without having the text work against the background screens.
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