Appointment Setting - article about Appointment Setting

Appointment Setting

One of the main difficulties I found in the job was that people are time poor these days. They are under such pressure and they often don't have the time to speak to you. They run around all day trying to manage a business and then I would ring them up and ask for more of their precious time. As soon as you mention the word children, a lot of people melt and they are putty in your hands. Others don't agree with charities in the first place and think the Government should provide everything. When you are appointment setting, you have a target to reach each week. I was expected to make twenty appointments in the week and I didn't have time to enter into long debates with people.

The idea of my job was to get the fundraisers into as many workplaces as possible. Asking for money is best done face to face rather than on the telephone. It's harder to refuse someone who is sat in front of you. My brief was to do the appointment setting with a decision maker. I could have made lots of appointments with secretaries but the fundraiser would probably have to make a return trip to see someone in authority ultimately so that was a waste of time and resources. Sometimes I would be appointment setting and I would be passed on to someone who insisted I'd rung the week before. I knew I hadn't but people would get confused because we weren't the only charity doing this. Just about every charity was doing the same thing and they'd mix me up with another one.

Another difficulty of the job was getting the fundraiser from A to B. Each fundraiser covered a wide area and I had to plan their route. The appointment setting had to take certain factors into consideration such as the traffic during rush hour and road works. Sometimes, the fundraiser would lose the address or have car trouble. This was in the days before cell phones so communication wasn't easy.

As I said, most people were friendly but I did have to put up with some abuse occasionally. When you're doing a job like that and appointment setting, you mustn't take it personally. They're just stressed out and hitting out at the annoying stranger on the phone. I just had to think about the difference the money raised would make to the disadvantaged children. Appointment setting is not a job I miss, but it was a valuable learning experience and gave me the confidence to approach people.

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