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A few times each year in my mall, there are stores that pop up out of nowhere and then disappear. There are always the same stores that have always been there, though some come and go, but the temporary store seems to be something that is becoming more common. There are some that pop up just for Christmas, and some just for Halloween. They come and go according to season. One that I saw for the first time a few years ago was the prom dress store. It was there for about two months and then it was gone, at least, until the next year.
I never really thought about the prom being big business, but the prom dress store told me otherwise. I guess it makes sense, as this is one event that many in high school look forward to. With a few exceptions, many think of this as a rite of passage that means the high school years are over, or are almost over, and that adult life is just around the corner. Having the right dress is crucial, and many look for the prom dress store that has a huge variety so they can be as sure as possible that they are not getting something everyone else will be wearing. I didn’t really go into the prom dress store, as I am well past prom age and my daughter is only five, but I did have a look through the window for a few moments. There is just something about pretty dress-up dresses that captures the imagination of almost any woman, even if she never intends to wear anything like it. I noticed that most of the dresses in the store only had a few of the same thing. I would guess the doubles were a different size. Though having a great dress is ultra important, having one that no one else is wearing is even more important. Any good prom dress store will try to have a lot of sizes, but won’t offer too many of the same dress. Most areas have people from multiple communities buying from them, so having just a few of each one can cut down on repeats. The prom dress store may also have all of the accessories that you need to go with a dress, though purses and shoes are not a big deal if they repeat. It’s all about the dress.
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