The history of the gucci - article about The history of the gucci

The History of the Gucci Handbag

The Beginning of Gucci

The company has it roots in the leather design business. Guccio Gucci the founder of the house of Gucci, began the business as a saddle business. His attention to detail made his business grow, and as any smart business man, Gucci changed as the world changed.

With the advent of cars as the mainstay of transportation, Gucci switched to designing travel bags. The quality of the leather products helped establish this design house as a leader in travel bags.

The company managed to survive not only the depression, but also World War II in Italy. With the shortage of supplies, Gucci became very resourceful and even designed a Gucci handbag that was made from bamboo.

Continuing the Gucci Name and Creating More Well Known Gucci Handbags

Following World War II, the Gucci name and designs really took off. Gucci’s son Aldo had a very sharp picture of where and what he wanted the company to be. With this vision, more stores were opened around the world and Gucci products became the must have for many. The Gucci handbag began its rise to popularity, and many celebrities could be seen carry a Gucci handbag.

Jackie Kennedy was one well known celebrity that helped to create a phenomenon with the Gucci handbag. Gucci even named a bag after her, showing just how powerful a celebrity can be when influencing the public to purchase. There were several types of Gucci handbags that were popular with women and even men. The “Hobo Bag” was a popular Gucci handbag during the 1960’s and movie stars were well known for using this type of Gucci handbag.

While the products and designs were popular, there was much in-fighting within the Gucci family. As a result, the company seemed to be in turmoil and during the 1990’s the company began having a financial struggle. The Gucci family turned to an outsider to help the company and turned to Tom Ford to bring the company around. As CEO, Tom Ford was able to jump start the Gucci business and bring a sense of edginess to the renowned name.

The company has flourished throughout the last decades and the Gucci name and tradition of quality products including the Gucci handbag are still not only popular but a power house in the fashion world.

Comments	Date

Name:
Comments :

<a href="http://www.refresharticles.com/articles/business/the_history_of_the_gucci.txt">The history of the gucci</a>