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Memory foam mattresses have got to be one of the finest thing every indirectly invented and created by God—who if he made anything more luxurious for sleeping must have kept it to himself. This I decided the very first time I ever touched one, never mind laid down on one. I had seen the commercials on television for these remarkable memory foam mattresses that when the advertising model put a hand on would hold and keep the shape of her hand. But I had also seen many ads for other products that had been magically depicted but misguiding. I also knew of a number of tricks the advertisers can get away with (not including subliminal and shafty techniques, that is): for example, in the before and after ads for diet pills and products, the advertisers simply SWITCHed the photos and captions. So the beautiful and bodacious babe who USED TO BE thin has the “AFTER” label, while the five-kids-later worn out woman in huge sweats cause they are the only thing that fits photo holds the “BEFORE” caption. Finally, knowing how we consumers just love to be tricked, gullible as we are to spend the money that is burning a hole in the pocket or pocketbook, I ignored the memory foam mattresses.
But one week a few years later, I was in need of an ergonomically correct office chair. So I did my research online and drove to a local city wherein there was a well-known store that was recommended as reliable and as being owned by people who returned your dough if you were not satisfied. While the manager was busy with a customer who had come in before me, I looked around the small store, taking in the relaxing smells of the aromatherapy products, considering alternatives to office chairs that heated up or vibrated, and checking out the less-trafficked corners of this mom and pop place. There in a back corner was a bedroom display with a sign for the memory foam mattresses. I skeptically approached. I leaned in. I touched. Oh. My. God. The almost Jello combined with whipped cream and material embraced my hand. The imprint stayed. I wanted to lay down on it and take a nap right then and there. I wanted to roll my front- and backside over it. Hell, I wanted to push my face down into the stuff—just for kicks, just for results, just for that huggy feeling.
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